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NET Windows. Intel x86 - bit ;. Even though the product is lipstick, the goal of the campaign was to court both female and male consumers.
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And the brand was able to amplify the message by creating marketing campaigns with a list of social media products within the Tencent ecosystem, including WeChat Moments ads , QQ groups, WeChat H5 pages, and mini-programs. The mash-up was an overwhelming success.
Consumers placed over 14, pre-orders across the three platforms, and all five lipstick styles sold out across all sales channels within 24 hours of the launch. This is not the first time lipstick with local cultural appeal went viral. It appears companies are increasingly leveraging lipstick to resonate with Chinese consumers, who not only desire to carry a piece of makeup but also an identity in their pocket.
Honor of Kings , lipstick effect , M. Case Study.